Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time. What’s the secret of those incumbents that do survive—and sometimes even thrive?This article looks at the four stages of disruption from an incumbent’s perspective, the barriers to overcome, and the choices and responses needed at each stage.
McKinsey Insights have this must-read Article to take on the challenge of digital disruption
